Engage Your Patients Through Texting

Texting is huge these days, and a recent study reveals that 90% (!) of consumers prefer to speak with a business via text. There is serious opportunity for your practices to engage patients the same way other industries do – through texting. While you don’t necessarily have to speak text, there are four ways your practice can join the leagues of text-savvy, successful businesses.      

1. Send appointment reminders + follow-up messages via text
• Our research indicates that nearly 64% of patients say appointment reminders are the most valuable text to receive.
• More than 95% of patients who received text message updates feel more connected to their care team. [Journal AAOS, 2021]
• Nearly 50% of patients want to receive text reminders to schedule their next appointment. [TextLine.com] 

• Some teams we’ve talked to also text to request post-appointment reviews.

1. Lift roadblocks for payments
• Texting patients their bill, where they can also pay via secure links, is a game-changer.
• Electronic payments are preferred by 83% of consumers, and 80% of consumers want to pay using a mobile device.
2. Follow-up scheduling
• Appointment scheduling links sent via text are wildly popular and very handy for patients.
• Digital appointing is a great way to engage patients in an ongoing conversation.
3. SMS/text marketing has higher click-through rates
•  The stats are shocking: 98% of texts are opened, and of those opened, 95% are opened within three minutes!
• Avoid overwhelming patients by bombarding their email inboxes. Engage them with quick, concise text messages instead.

With a little tweaking, and more texting, your practice can modernize the way it communicates with patients and keep engagement at an all-time high. Not sure where to begin or have too much on your plate to take on more? We can help. Grab a spot on our Practice Discovery Call calendar. 

* Sources cited: TextLine.com