Texting is huge these days, and a recent study reveals that 90% (!) of consumers prefer to speak with a business via text. There is serious opportunity for your practices to engage patients the same way other industries do – through texting. While you don’t necessarily have to speak text, there are four ways your practice can join the leagues of text-savvy, successful businesses.
- Send appointment reminders + follow-up messages via text
- Our research indicates that nearly 64% of patients say appointment reminders are the most valuable text to receive.
- More than 95% of patients who received text message updates feel more connected to their care team. [Journal AAOS, 2021]
- Nearly 50% of patients want to receive text reminders to schedule their next appointment. [TextLine.com]
- Some teams we’ve talked to also text to request post-appointment reviews.
- Lift roadblocks for payments
- Texting patients their bill, where they can also pay via secure links, is a game-changer.
- Electronic payments are preferred by 83% of consumers, and 80% of consumers want to pay using a mobile device.
- Follow-up scheduling
- Appointment scheduling links sent via text are wildly popular and very handy for patients.
- Digital appointing is a great way to engage patients in an ongoing conversation.
- SMS/text marketing has higher click-through rates
- The stats are shocking: 98% of texts are opened, and of those opened, 95% are opened within three minutes!
- Avoid overwhelming patients by bombarding their email inboxes. Engage them with quick, concise text messages instead.
With a little tweaking, and more texting, your practice can modernize the way it communicates with patients and keep engagement at an all-time high. Not sure where to begin or have too much on your plate to take on more? We can help. Grab a spot on our Practice Discovery Call calendar.
* Sources cited: TextLine.com