Everybody loves to feel special, like they're part of a cherished tradition, akin to sharing Grandma's treasured family sauce recipe. Just like this, building a unique reputation can make you the go-to choice for the patients you aim to attract, making you the star of their dental health story.
Remember, time and first impressions are two things you can't reclaim. In today's tech-savvy world, your patients might form an impression about you before they meet you. So it's crucial to have a polished online persona. Your Facebook, Instagram, Twitter, and especially your website should shine. A verified Google Place Page, relevant content, and high-quality images are the magnets that attract the patients you want to work with. You want to be the dentist amongst these folks.
Now, let's stir up some competitive spirit! Even if you're not a competitive soul, this is crucial. Once you're confident about your online presence, it’s time to focus on becoming the leading oral health provider in your area. Identify, market, and protect your unique competitive advantages to set your practice apart.
The choice is yours, and we recommend you offer a wide range of services or specialize in one. Promote your unique services consistently through dental newsletters, postcards, brochures, or social media content. This strategy helps attract higher-quality patients, and there’s no better time to embrace your uniqueness and become the dentist everyone seeks.
Creating a legendary reputation in your community demands commitment and consistency. Hosting an open house, attending local festivals, or offering new-patient deals are fantastic ways to engage with your community. Be the life of the party, forge lasting relationships, and become the go-to dentist.
If you want to explore other ways to become a sought-after community figure, while growing your wealth, Amplify360 is offering a FREE copy of our popular report, The Wealthiest Dentist, packed with tips to upgrade patients, tackle insurance issues, and live a rewarding life through your practice's profits.