Keeping Your Team Happy While Attracting Better Patients

“Coming together is a beginning; keeping together is progress; working together is success.” ~ Anonymous 

The signs are everywhere – in storefront windows, on blinking signs along the road, on countless job boards and job-hunting websites. 

“We’re hiring.”

So where is everyone?

It’s tough out there, and according to conversations with Amplify360 dentists, finding staff and keeping employees happy are two enormous challenges that just won’t go away. Many practice owners (over 50%) have given raises, added bonuses to end-of-year budgets, offered CE, and more. But the crunch is still present. You’re tired, stressed out, and struggling to compete with remote jobs that pay the same or higher. 

Until things shift, and they will at some point, how will you manage? Can you keep going understaffed and at the same pace? Is your staff willing to be run ragged trying to keep up? Or are you starting to see cracks in their energy and your schedule? It’s a complicated combination to deal with. It not only affects you and your team members –  patients pick-up on stressed and unhappy staff, which can hurt your bottom line.   

There is a remedy for this exhausting cycle that’s a combination of practice culture and quality patient attraction. Practice culture keeps your team happy and feeling valued (even if overworked). Quality patient attraction begins to free you from high-volume, low-value cases that have you scrambling for chairs when demand is high, or looking to make up for lost profit when things slow down. 

This strategy involves three steps that shift your mindset and the way you run your business: 

• Commit to your target patient base (you’ll discover how to attract the cases you want)
• Become the only dentist in town (or the only one patients want to see)
• Systematically distribute your message (here’s where proven marketing strategies come into play)

Dr. Ben Watson implemented all three, and now he’s working with a happy and engaged team all while attracting the patients and cases he wants to work with. 

If you haven’t gotten your hands on a copy of the story about Dr. Ben Watson, we encourage you to take a break, if you can, and read it. He finally cracked and overhauled his business methods, and now he’s positioned for continuous profit that isn’t wearing him, or his team, out. In fact, he bumped up his monthly collections by $215,000. That’s not a typo. It’s his reality. Make it yours.