Most folks would assume you’re a dentist because you enjoy treating patients and looking out for their oral health. And they’re probably correct, but let’s dig a little deeper. Do you enjoy every patient who walks through your door? You know the ones we’re referring to … the grumps, the high-maintenance hang-ons, the flaky appointment dodgers.
The grumps shuffle into the office, shuffle to their chair, and then start complaining. About everything. The weather, their toothpaste, parking at your office, and so on. They bring everyone down and dampen the mood — until they leave and you breathe a sigh of relief.
And then the high-maintenance appointments show up with their demands, endless questions about billing, procedures, recommended treatments … the list goes on, and so do their demands. It’s draining.
Not to be outdone by their counterparts, the flaky appointment dodgers mess with your day more than the time-sucking, high-maintenance patients. They show up late, throwing your schedule way off, or they don’t show up at all.
What do all three of these patient types have in common? They thrive on creating negative circumstances. For you. For your practice. And for your team.
If you want to live the life you’ve worked hard to achieve, then you need to end the days of attracting patients who don’t deserve you and start attracting those who bring you not only joy but also wealth.
You can’t do it overnight, as much as that might excite you, but you can start treating better patients. Now.
Your goal is to attract, by design, better patients now than you did a month ago, six months ago, or this time last year. Like compounded interest, you’ll build exponentially on this “upgrade” month over month, year over year until you’ve reached your level of premium patients.
These are the patients who make you laugh, lift you up, and help you maintain extremely high profits while being taken very good care of. They will have you shouting, “Damn, it feels good to be a dentist!”
Ready to get upgrading? Not sure where to start? You may be familiar with our popular report “The Wealthiest Dentist in the World,” which is still creating quite a buzz in our dental circles. If not, then feel free to grab your copy and start designing your future on your terms.